Taking 2 new projects · May 2026

Websites that
actually make you money.

Custom-built, high-performance sites designed to convert — not just look good. Hand-coded by humans, optimized for speed, SEO, and growth.

Avg. load time
0.4s
PageSpeed score
99/100
Projects shipped
47+
Ownership
100% yours
SHIPPING IN 7 DAYS CUSTOM-CODED ZERO TEMPLATES YOU OWN IT PAGESPEED 99 INDIANAPOLIS + REMOTE NO MONTHLY LOCK-IN BUILT BY HUMANS SHIPPING IN 7 DAYS CUSTOM-CODED ZERO TEMPLATES YOU OWN IT PAGESPEED 99 INDIANAPOLIS + REMOTE NO MONTHLY LOCK-IN BUILT BY HUMANS

One service line.
Done right.

We build websites for service businesses that want more customers. That’s the whole thing. We don’t also do social media, logos, or business cards.

Web Design

Hand-coded, mobile-first sites with distinct visual identity. No templates. Built around your business, not a drag-and-drop grid.

SEO Optimization

Technical SEO + content strategy + monthly reporting. Rank where your customers actually search, with pages built to convert them.

Conversion Optimization

Every page is engineered around a single action. A/B testing, heatmaps, copy hooks — we treat conversion as a measurable craft.

Mobile Optimization

Core Web Vitals green. Tap targets sized for thumbs. Forms that work on crappy LTE. Nothing misaligned on small screens.

Most sites look good.
Ours perform.

Good design is the baseline. A $50 template on Squarespace can look fine. The difference is whether the site moves numbers — and that’s an engineering problem, not an aesthetic one.

01

Built for speed

Sub-second load times on mobile. Core Web Vitals in the green. Your ad budget stops burning on slow pages.

0.4s
avg LCP
02

Built for Google

Semantic HTML, schema markup, internal linking done properly. Your site gets indexed and ranked, not buried.

99
avg PageSpeed
03

Built to convert

Every page designed around one action. We measure what matters — calls, forms, sales — not vanity metrics.

3.8%
avg conv rate

Drag to see
what we mean.

This is the same business on a $50 Squarespace template vs. a WrkBuilt custom build. Same copy, same photos. Different outcome.

🔨 Bob’s Plumbing 🔨    Home | About Us | Contact Us

Welcome to our Website!!!

We are a family owned plumbing company serving the greater indianapolis metropolitan area since 1987. Please take a look around our website and feel free to contact us with any questions!!!

CLICK HERE!
★ Call Now ★
Last updated: March 2014
Cardinal Plumbing
Services · Areas · Emergency · Quote
24/7 Emergency · Indianapolis

Burst pipe?
We’re 20 min out.

Same-day service, licensed, bonded, and up-front pricing. No call-out fees for jobs over $250.

Call (317) 555-0199
Get a quote →
Before · $50 template
After · WrkBuilt
Load time
4.8s 0.4s
-92%
Conversion rate
0.4% 3.8%
+850%
Monthly leads
3 28
+833%
Cost per lead
$180 $22
-88%

Built to score.
Every time.

Every site we ship hits green across all Google Lighthouse categories. Core Web Vitals aren’t an afterthought — they’re the baseline.

Google Lighthouse
What every build targets
ALL GREEN
Performance 0/100
SEO 0/100
Accessibility 0/100
Best Practices 0/100
LCP
0.4s
Largest Contentful Paint
CLS
0.01
Cumulative Layout Shift
TBT
12ms
Total Blocking Time
FCP
0.3s
First Contentful Paint

Web design in Indianapolis
that actually ranks.

Small business website design that shows up in search. Every WrkBuilt site ships with SEO foundations baked in — schema markup, semantic HTML, clean URL structure, sub-second load times, and proper internal linking.

We specialize in SEO-focused websites for contractors, restaurants, clinics, and local service businesses across Indianapolis, Fishers, Carmel, and Greenwood — plus remote clients nationwide.

Get a quote
Ranking report · cardinal.co
LIVE
emergency plumber indianapolis
2.4k/mo
#8
#1
burst pipe repair 46032
480/mo
#14
#1
plumbing company fishers
890/mo
#22
#2
24/7 plumber near me
6.1k/mo
#31
#3
water heater install indianapolis
720/mo
#19
#4
licensed plumber carmel
510/mo
#26
#2

Find us on
Google.

We let our work speak for itself. Search “WrkBuilt” on Google to see what clients are saying, or leave us a review if we’ve worked together.

See Google reviews

Straight answers.
No fluff.

How much does a custom website cost?

Custom builds start at $3,500 and most projects land between $3.5k and $7k. Starter sites for newer businesses are $1,200 flat. You’ll get an itemized fixed quote before any work starts.

How fast can you ship a new site?

Starter sites go live in 7 days. Full custom builds ship in 1–2 weeks from the scope call. We cap the number of concurrent projects so timelines stay honest.

Do I actually own the finished site?

Yes — 100%. Full code, assets, analytics, hosting setup, and a walkthrough video. No platform lock-in, no license fees, no monthly rent unless you opt into our SEO retainer.

What’s included in the SEO retainer?

Keyword strategy, on-page + technical SEO, monthly performance reporting, and iteration on the pages we built. It’s $1,500/mo and only offered to existing clients — no onboarding lag.

Do I have to sign a long contract?

No. Website projects are one-time flat fees. SEO retainers are month-to-month with no cancellation fee. You stay because the work is good.

Stop losing customers
to a bad website.

Fixed pricing, no surprises. Tell us what you need and we’ll send a quote within 1 business day.

Get a quote Call (317) 868-7615
✓ Reply within 1 business day ✓ Fixed pricing, no surprises ✓ You own everything

Where We Work

Web Design for Service Businesses Across the US

WrkBuilt is based in Indianapolis and builds websites for contractors, trades, and service businesses nationwide. Local SEO expertise, remote-friendly workflow.

Indianapolis, IN Carmel, IN Fishers, IN Greenwood, IN Columbus, OH Chicago, IL Nashville, TN Cincinnati, OH Louisville, KY St. Louis, MO Detroit, MI Nationwide
Tweaks
Accent
Background